Augusto de Oliveira is a fashion designer from Brazil who moved at a young age to Holland. Using the fantasy of fashion as an escape from reality and to tell his own reality within this fantasy. The house of Augusto Ju Nior has been flourished in the need of this very expression. Augusto Ju Nior is the memoir, it is the intimate memories that the designer has and stories that will be told through this memoir. A profound way of using fashion in contrast to its superficial image. 

 

Augusto Ju Nior has a devoir throats woman to provoke emotions and to utilize these emotions to their strength. It’s a provocative expression one where the character is in trust with who she is and not afraid to be vulnerable and exhilarating in coexistence with each other. The designs make you conceive an imagery that was already there but giving prominence to it in a different context.